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India's Mobile-First Esports: A New Playing Field for Brands?
For brands looking to score with gamers, understanding India's mobile esports is game-critical.
Zupotsu Marketing Team
2 days ago5 min read
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What's Hot at Zupotsu: Sports Marketing Opportunities for June 2025
Explore the top sports marketing opportunities for June 2025.
Zupotsu Marketing Team
May 293 min read
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IPL's Golden Goose: Have We Reached Peak Monetization?
With the IPL’s evolution into one of India’s biggest entertainment properties, market forces are tapping every revenue stream. There is now only one question on marketers' minds: have we reached peak monetization?
Zupotsu Marketing Team
May 205 min read
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India's Golf Market: A Gold Mine That Brands Are Missing
Explore India's growing presence in golf and the rising popularity of the sport in the nation.
Zupotsu Marketing Team
May 84 min read
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#WAVES 2025: A Marker of India's Influence in AV, Gaming and More
We witnessed history happen live at #WAVES2025 - the World Audio Visual Entertainment Summit . The electric atmosphere captured exactly...
Zupotsu Marketing Team
May 54 min read
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What’s Hot at Zupotsu: Sports Marketing Opportunities for May 2025
From new ways to tell stories, to smart branding, to fresh new markets opening up in North America, here are the top sports marketing opportunities for May 2025.
Zupotsu Marketing Team
Apr 293 min read
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Happy #EarthDay: How Green Initiatives are Shaping Sports Worldwide
Discover how IPL 2025 is setting new environmental standards. This #earthday, learn about sustainable sports and marketing opportunities for eco-conscious brands.
Zupotsu Marketing Team
Apr 226 min read
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Why Sports Marketing? Scoring Big in Brand Engagement
As the Indian sports marketing industry grows beyond $1.9 billion in value, we decode the question: why sports marketing?
Abhigyan Shekhar
Apr 28 min read
70
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What’s Hot at Zupotsu: Sports Marketing Opportunities for April 2025
A rundown of the top sports marketing opportunities for April 2025
Zupotsu Marketing Team
Mar 274 min read
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How Sports Marketers Can Target Gaming Audience in India
A guide to how sports marketers can score big by targeting India’s gaming audience.
Zupotsu Marketing Team
Mar 115 min read
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The Queen's Gambit Effect: How Platforms Like Chess.com Achieved Huge User Growth
In this blog, we'll decode the Queen's Gambit effect on online chess platforms like Chess.com.
Zupotsu Marketing Team
Mar 66 min read
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The Crucial Role of Grassroots for Indian Esports
This blog explores why grassroots initiatives are essential for the sustainable growth of Indian esports
Zupotsu Marketing Team
Mar 47 min read
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What's Hot: March 2025
Take a look at some of the hottest sports marketing opportunities of March
Zupotsu Marketing Team
Mar 14 min read
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Women's Premier League 2025: A Game-Changer for Women's Sports and Brand Marketing
In this blog, we explore the specifics of what made Women's Premier League the sensation it is today.
Zupotsu Marketing Team
Feb 146 min read
61
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How Women Athletes are Revolutionizing Brand Partnerships
Explore how women athletes are revolutionizing global brand partnerships, driving economic growth, and shaping future trends in sports mark
Zupotsu Marketing Team
Feb 126 min read
18
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Esports Tournament Monetization: Insights for Sports Marketers
In this blog, we'll capture key insights for sports marketers in the realm of esports tournament monetization.
Zupotsu Marketing Team
Jan 286 min read
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World Pickleball League in India: Promoting a Global Sport Locally
This blog covers all you need to know about the World Pickleball League 2025.
Zupotsu Marketing Team
Jan 237 min read
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7 Creative Sports Marketing Campaigns That Redefined Indian Sports
We'll explore seven creative brand partnerships that are setting new standards in Indian sports marketing,
Zupotsu Marketing Team
Jan 216 min read
79
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Tata Steel Chess Tournament 2025: A Masterclass in Brand Marketing
The Tata Steel Chess Tournament is shaping up to be an epic competition, featuring Gukesh D, Pragnandha, and more.
Zupotsu Marketing Team
Jan 165 min read
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IPL 2025: Playing XIs, Team Strategies, and Predictions
This blog will take a closer look at IPL 2025's teams, strategies, and more.
Zupotsu Marketing Team
Jan 149 min read
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