Here's what brands need to understand about walking this tightrope between staying relevant and respecting athlete rights.

Earlier this year, India's U19 women's cricket team defended their T20 World Cup title, then dismantled Australia in a Test series. What's next for them?

Explore how Tennis Premier League fuels India's tennis boom with star players, grassroots focus, and brand partnerships.  

Every year on November 14th, India celebrates Children's Day, honoring the potential and promise of our youngest generation. But, while we focus on academic excellence and technological skills, are we giving enough attention to what truly shapes confident, resilient leaders? The answer lies not just in classrooms, but on playing fields across the country.  Sports is more than winning trophies or building athletic prowess. For children, they're powerful laboratories where they

The next few months will determine whether Indian pickleball becomes a billion-rupee opportunity or remains a niche hobby for the privileged few. 

The Tamil Nadu government has allocated ₹4.54 crore for the Chennai Esports Global Championship, promising to be India's first world-class esports IP.

This blog explores how India’s new champions and digital audiences are changing the game, what the FIDE World Cup 2025 reveals about intellectual sports, and how brands can capitalize on this cultural movement. 

Zupotsu presents the top sports marketing opportunities of November.

Let’s discover how this digital-first viewing is rewriting sports marketing in India

During F1 season, Monaco turns its seaside streets into a theatre where superyachts line the harbor and the city hums in electric rhythm;  Melbourne’s Boxing Day Test  becomes a summer tradition that spills beyond the MCG into Yarra Park festivals and packed cafés; and the New York Marathon  turns an entire metropolis into a moving celebration with more than 50,000 runners and 2 million spectators weaving through five boroughs. These events are competitions, yes but also ide

The DP World Tour is a sign that India’s golf ambitions are real, and brands have an exciting opportunity to connect with a growing and passionate sports audience.  

ABC Youth Basketball is not as another program in an emerging market, but as the connective tissue between India's largest youth demographic and brands.

Explore how sports boost mental health, helping athletes and everyday players manage stress, build resilience, and improve well-being.

Explore how India's pandemic-fueled pickleball growth creates marketing opportunities across key demographics, with significant development potential nationwide.

In this blog, we're exploring the transformative potential of the 2025 Women's ODI World Cup

Here are 3 game changing sports marketing opportunities from Zupotsu.

Let’s explore some unique brand partnerships, how they’re making an impact at the Ryder Cup.

Discover how India's Paralympic haul creates authentic storytelling opportunities for brands looking to connect with emerging sports audiences

The real question facing marketers isn't if pickleball will become India's next big sponsorship opportunity—it's whether they'll position themselves early enough to ride the wave. 

Brands that spot this up and coming opportunity, when talented women athletes want partnerships, will find themselves ahead of India's next wave in sports marketing.