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What’s Hot at Zupotsu: Sports Marketing Opportunities for April 2025

  • Zupotsu Marketing Team
  • Mar 27
  • 4 min read

Updated: Apr 2

Summer is upon us, but these sports marketing opportunities are even hotter—here’s what’s hot at Zupotsu this April. This summer is packed with prospects for sports marketers and investors; from India’s entertainment boom to cricket’s branding edge and untapped markets in the Americas.  


Here’s a rundown of three key opportunities—and how Zupotsu can help you turn them into your next branding win. 


1. Indian Gaming Expo (IGX): Tap Into the Gaming Boom 



 

The Wales World Audio Visual & Entertainment Summit (WAVES) is bringing the Indian Gaming Expo (IGX) to the forefront, and it’s a cannot-miss for brands eyeing India’s entertainment surge. Think thousands of young fans, Bollywood stars, gaming influencers, and the latest in AVGC-XR (Animation, Visual Effects, Gaming, Comics, and Extended Reality)—all in one place. Jio Gardens at Mumbai, from May 1-4, 2025.


For marketers, this is your shot to connect with Gen Z and Millennials where they’re most engaged, with built-in exposure through celebrity pull and global discussions. Zupotsu can craft a sponsorship or activation that puts your brand front and centre in this growing market. 


Why Invest:  

  • Massive Reach: Over 30,000 square feet of space packed with Gen Z and Millennials—prime demographics for brand growth. 

  • High-Profile Exposure: Bollywood stars, live music, and esports tournaments (mobile, PC, console) amplify visibility. 

  • Strategic Stability: Government involvement—via opening ceremonies and policy discussions—signals a supported, growing sector. 

  • Global Stage: Interactive panels with AVGC-XR leaders position your brand on a worldwide platform, 


Indicative Impact: 

  • Diverse Audience: ~50,000 attendees (based on venue scale and youth turnout trends). 

  • Huge Digital Reach: 10M+ impressions via social media and streaming (esports and celebrity buzz). 

  • Explosive Market Growth: India’s gaming industry is projected to hit $7B by 2026 


2. Back of Bat Branding: Cricket’s Next Big Play 

 



Cricket’s a goldmine for reaching millions, and Back of Bat branding is proving its worth. Take Zomato—they nailed it with a Back of Bat campaign that won big at an awards ceremony. Now imagine your brand riding that wave during local leagues or international matches.Your logo on a cricket star’s bat? That’s prime real estate every time the camera zooms in.  


This isn’t just clever—it’s effective. With cricket dominating screens in India and beyond, Back of Bat branding delivers consistent, high-impact visibility at a fraction of traditional ad costs.  


Why Invest:  

  • Cost-Effective Visibility: A fraction of traditional ad spends for millions of eyeballs per match. 

  • Consistent Impressions: Every shot aired showcases your brand, whether it’s a local league or an international game. 

  • Digital Impact: You can run campaigns which include digital deliverables along side the branding on the bat.

  • Proven Success: Zomato’s award highlights its effectiveness and credibility. 

  • Scalable Reach: Cricket’s global fanbase keeps growing, especially in key markets like India. 


Indicative Impact: 

  • Pan-India Viewership: 100M+ viewers per major match 

  • Impressions on Broadcast and Streaming: ~5M logo views per game 

  • ROI Upside Potential: Multifold return on ad spends 


3. Sports in the Americas: Cricket and Football’s New Frontiers 



 

The Americas are calling, and Zupotsu’s got the connections to make it pay off. First, Cricket Canada—with cricket gaining steam in North America and more World Cups looming, this is a market on the rise. Cricket Canada offers an early-mover advantage—sponsorships or fan campaigns now could pay dividends as the sport grows.  


Then there’s the Argentina Football Association, home to a football legacy that commands global attention. Argentina’s football scene, fuelled by World Cup pedigree, brings premium partnership potential, from youth programs to international showcases.  HSBC has already partnered with them for India and Singapore. And with the team planning to pay a visit to India after almost 14 long years, there is immense opportunity for more forward-looking brands to step up.


Both of these opportunities deliver regional traction with worldwide reach. 


Why Invest:  

  • Early Advantage: Cricket Canada offers first-mover perks ahead of the 2026 T20 World Cup. 

  • Premium Partnerships: Argentina’s football legacy delivers high-value opportunities—fan eggagement to international events. 

  • Dual Appeal: Regional engagement with global resonance for diversified exposure. 

  • Growing Markets: Both sports are expanding, backed by rising fanbases and infrastructure. 


Indicative Impact:  


Why Zupotsu is Your Go-To Partner 


From IGX’s explosive reach in India to Back of Bat branding’s proven cricket clout and the Americas’ untapped potential, these opportunities can be the next launchpad for your brand. They’re pathways to connect with millions worldwide, build brand equity, and secure returns in some of the world’s fastest-growing markets.  


Zupotsu stands ready to bridge the gap, turning these prospects into your competitive edge. Don’t wait for the game to come to you—reach out today and let’s strategize your winning play. Let’s talk about how we can turn these prospects into your next success story. 


Zupotsu is a martech platform on a mission to ‘digitize’ sports marketing. It enables the discovery, engagement, and evaluation (the ‘DEE’ framework) for every sports and esports marketing asset. Please sign up at www.zupotsu.com. Follow us on LinkedIn and Instagram. Reach out at ‘marketing@zupotsu.com’ for any queries. 

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