What's Hot at Zupotsu: Sports Marketing Opportunities for September 2025

September is bringing serious heat to India's sports scene, and smart brands are already eyeing the action. From pickleball's meteoric rise with championship teams like Bengaluru Jawans, to women's cricket reaching new heights with World Cup fever, and golf's premium audience gathering for the DP World Tour: these are chances to jump into conversations that matter to millions of fired-up fans. 

Here are three game-changing opportunities—and how Zupotsu helps you score big with each one. 

1. Bengaluru Jawans & Pickleball: Riding India's Fastest-Growing Sport 

Pickleball has absolutely exploded across India, and Bengaluru Jawans are leading the charge as the dominant force in the inaugural World Pickleball League (WPBL). They were crowned as the Champions in the first edition of what turned out to be a big-ticket sports league.  

Pickleball is India's newest obsession. According to the All India Pickleball Association (AIPA), there will be one million active players in the country by 2028, while India's pickleball market is forecasted to grow at over 26% CAGR from 2024 to 2029.  

The World Pickleball League features 48 players from India and across the world playing for six franchises, with Bengaluru Jawans players emerging as the breakout stars in the inaugural edition of this league.  

The Opportunity 

• Championship Winners: Back the team that's actually winning: Bengaluru Jawans give your brand a ready-made success story, associating it with victory and excellence. 

• Ground Floor Access: This is India's first major pickleball league, meaning you're getting in at the absolute beginning of what could become the next IPL-sized phenomenon.

• Cross-Demographic Appeal: Pickleball attracts everyone from young professionals to seasoned athletes, giving your brand access to multiple age groups simultaneously. 

• Premium Positioning: As a rapidly growing sport with affluent early adopters , pickleball offers association with innovation and premium lifestyle choices.  

What This Means for Your Brand 

• First-Mover Advantage: Partner with winning teams before the market explodes and pricing goes through the roof. 

• Quality Audience: Pickleball players tend to be educated, affluent, and digitally savvy—exactly the demographic most brands are chasing. 

• Grassroots Movement: From training sessions to championship moments, pickleball provides authentic, high-energy moments, that can even resonate across social platforms. 

• Future-Proof Investment: With million-player projections by 2028, you're not just buying into today's audience—you're investing in tomorrow's sporting superpower. 

2. Women's Cricket: World Cup Glory Awaits on Home Soil 

The 13th edition of the Women's 50-over World Cup will run from September 30 until November 2, with five venues across India and Sri Lanka. Harmanpreet Kaur is set to lead India for the first time in the ICC Women's Cricket World Cup with Smriti Mandhana as her deputy, and the entire nation should start rallying behind them. 

This tournament is history in the making. India has finished twice earlier as runners-up in the ODI World Cup, and Harmanpreet Kaur's side will have the perfect stage to claim their maiden ICC trophy. 

The Opportunity 

• Home Advantage Buzz: With matches across Navi Mumbai, Guwahati, Indore, and Visakhapatnam, this World Cup brings cricket's biggest stage directly to Indian soil. 

• Historic Moment: India's women are hunting their first-ever ODI World Cup title, creating once-in-a-generation storytelling opportunities around breaking barriers and achieving dreams. 

• Peak Engagement: World Cup tournaments deliver the highest viewership numbers in women's cricket, putting your brand front and center when the most eyes are watching. 

• Legacy Building: Supporting women's cricket during their World Cup campaign positions your brand as a champion of progress and equality. 

What This Means for Your Brand 

• Massive Reach: World Cup cricket delivers viewership that spans age groups, economic segments, and geographic regions like no other women's sporting event. 

• Multi-Platform Impact: From stadium activations to social media campaigns, World Cup cricket provides touchpoints across every marketing channel. 

• Investment in Tomorrow: Women's cricket is experiencing explosive growth—backing the team now builds relationships that pay dividends as the sport continues expanding.  

3. Golf: DP World Tour Brings Premium Action to India 

The DP World Tour represents golf's absolute pinnacle, and when it comes to India, it brings together the sport's most elite competitors with the country's most affluent, influential audiences. This is networking, luxury, and business happening on the world's most beautiful courses. 

Golf in India attracts CEOs, entrepreneurs, and decision-makers who have both the time and resources to follow the sport passionately. The DP World Tour amplifies this by attracting international attention, and led by the World No.2 Rory McIlroy, brings global golf stars directly to Indian venues. 

Why This Matters 

• Elite Audience: Golf tournaments consistently deliver the highest-income demographic of any sport, with attendees and viewers who make major purchasing decisions. 

• Business Networking: Golf events function as informal business conferences, where deals happen and relationships form even outside the 18 holes. 

• International Prestige: DP World Tour events put your brand alongside global golf's biggest names, creating association with excellence and international recognition. 

• Luxury Lifestyle: Golf marketing reaches audiences who prioritize premium products and services, making it perfect for high-value brand positioning. 

The Brand Advantage 

• Quality Over Quantity: While golf audience may be smaller, they're significantly more valuable in terms of purchasing power and brand loyalty. 

• Corporate Connections: Golf sponsorships open doors to B2B relationships and corporate partnerships that extend far beyond the tournament itself. 

• Premium Brand Association: Aligning with professional golf elevates your brand's perceived value and positions it within luxury lifestyle conversations. 

• Long-Term Engagement: Golf fans are deeply committed to following the sport, creating sustained brand exposure that continues throughout the tournament season. 

Zupotsu: Your Winning Game Plan 

September is serving up serious opportunities across sports that smart brands can't afford to miss. From pickleball's explosive growth and championship-winning teams, to women's cricket's historic World Cup moment, to golf's premium audience connections—these platforms offer direct lines to passionate, engaged audiences who shape cultural conversations and drive real purchasing decisions. 

Partner with Zupotsu and we'll help you turn casual viewers into die-hard brand fans, convert that initial buzz into lasting loyalty, and plant your flag firmly in the competitive sports marketing arena. 

Ready to get in the game? Hit us up today and let's build a winning strategy that delivers the results and returns your brand needs to dominate. Register on our platform www.zupotsu.com or contact us directly at marketing@zupotsu.com.