What's Hot: March 2025

We are well into the year 2025, and sports marketing is buzzing with excitement. Zupotsu is at the forefront of innovative opportunities for brands looking to make their mark. This month, we're thrilled to showcase a diverse range of assets that promise unparalleled exposure and engagement for savvy marketers.  

Let's explore “what's hot” at Zupotsu and how these offerings can elevate your brand in the dynamic world of sports. 

1. Leveraging Athletes in the Biggest Cricket Carnival  

With over 500 million viewers across TV and digital platforms, T20 cricket is the perfect opportunity to put your brand in the eyes of millions. Back of the bat branding puts your brand in the heart of the action, visible every time a player steps up. Imagine your logo flashing on TV screens as Virat Kohli or Hardik Pandya smashes a six—a moment that sticks! 

Imagine your brand front and center during cricket's most thrilling moments. Zupotsu offers a unique opportunity to place your logo on the back of bats of some of leading cricketers' bats. This high-visibility placement ensures your brand is seen during every boundary-hitting shot and celebratory bat raise.  

But it doesn't stop there – this package includes digital deliverables, amplifying your reach beyond the cricket pitch and into the digital realm where fans thrive. 

Why Invest? 

• Unmissable visibility on high-impact shots and close-up replays. 

• Top-of-mind recall as fans associate your brand with power-packed performances. 

• Unmatched ROI—brands like Dream11 and Jio have made use of T20 cricket branding for mass awareness and skyrocketing engagement. 

Indicative Impact: 

• 1B+ impressions across live broadcast and social media. 

• Brand recall uplift within 6 weeks. 

• Higher audience engagement compared to traditional sports sponsorships. 

Your brand deserves a prime spot—don’t miss out! 

2. Seamless Targeting of Gaming Audiences 

When advertising in esports, authentic content is king. Esports all over the world is exploding, with over 600 million fans and rising. Warrior Media is leading the charge in India, providing an immersive platform for brands to connect with Gen Z and millennial gamers who crave digital-first experiences. 

Through our partnership with Warrior Media, Zupotsu opens doors to a vast network of content creators in the gaming universe. This platform connects your brand with over 150,000 streamers who have participated in more than 2,000 campaigns for 371+ brands worldwide. 

Why Invest? 

• Highly engaged audience with 90+ minutes of daily watch time. 

• Interactive sponsorships—logo placements, in-game activations, and influencer-driven branding. 

• Provides opportunities for brands to build a cult-like following, as shown by trendsetters like Red Bull and Intel 

Indicative Impact 

• Millions of live stream views per tournament. 

• Higher purchase intent among gamers after sponsorship exposure. 

• Top esports influencers amplify brand reach to millions. 

It's not just about exposure; it's about seamlessly integrating your brand into the content ecosystem. Gaming isn’t the future—it’s the present. Get in before your competitors do! 

3. Rise with the Jaipur Patriots in Ultimate Table Tennis 

With table tennis being India’s fastest-growing indoor sport, Ultimate Table Tennis (UTT) provides a prime setting for brands to capture audiences across the country. Jaipur Patriots, a powerhouse team, offers brands a unique chance to tap into a passionate regional and national fanbase. 

Ultimate Table Tennis (UTT) is India's premier table tennis league, and the Jaipur Patriots are its newest sensation. This sponsorship opportunity offers: 

• Branding on player uniforms, including prime spots like the jersey front (31 sq. inches) 

• LED perimeter visibility during matches 

• Presence in digital promotions and social media campaigns 

• Access to players for brand activations and photo shoots 

Why Invest? 

• Fast-paced, family-friendly format—perfect for high recall value. 

• Regional dominance with Jaipur Patriots ensures deep market penetration. 

• Success stories from brands like mCaffeine, RedFM, and Smaaash shows TT sponsorship drives brand affinity. 

Indicative Impact: 

• Millions of engaged fans across digital and stadium audiences. 

• Huge surge in social media interactions for partner brands. 

• Prime-time streaming slot on JioCinema ensures high visibility. 

With UTT's viewership skyrocketing (71% increase in total reach and 318% increase in live TV viewers from the previous season), your brand stands to gain significant exposure in a rapidly growing sports market. 

Sports Marketing Opportunities in March: The Zupotsu Advantage 

What sets Zupotsu apart is our commitment to creating seamless, multi-faceted marketing

solutions. We don't just offer sponsorship slots; we craft experiences that resonate with fans and deliver tangible results for brands. Our team understands the nuances of sports marketing and works tirelessly to ensure your brand not only reaches but engages your target audience effectively. 

The sports marketing landscape is evolving rapidly, and the opportunities we've highlighted are just the tip of the iceberg. Whether you're looking to make a splash with high-visibility athlete partnerships, tap into the creator economy, align with rising sports teams, or become part of major tournaments, Zupotsu has the expertise and assets to make it happen. 

Don't let these opportunities pass you by. Contact Zupotsu today to explore how we can tailor these assets to meet your specific marketing objectives.  

Brands can utilise Zupotsu's team of sports marketing experts to explore cutting-edge marketing technologies and approaches. Zupotsu is a martech platform on a mission to ‘digitize’ sports marketing. Zupotsu enables the discovery, engagement, and evaluation (the ‘DEE’ framework) for every sports and esports marketing asset. Please sign up at www.zupotsu.com. Follow us on LinkedIn and Instagram. Reach out at ‘marketing@zupotsu.com’ for any queries.