India's gaming industry just hit a major turning point with the passage of the Promotion and Regulation of Online Gaming Bill, 2025.

Discover how sports brands can connect with fans at the Women's Cricket World Cup 2025—where genuine engagement creates winning marketing moments.

Here are three game-changing opportunities—and how Zupotsu helps you score big with each one. 

Explore how India is embracing diverse sports beyond cricket this National Sports Day. A look at the country's journey toward a balanced sporting ecosystem.

Discover how brands can connect with Women's ODI World Cup 2025 cricket fans by applying lessons from men's cricket's 2000s audience growth strategies.

A look into how the F1 movie blended intense racing action with innovative brand partnerships to connect across audiences.

Explore how the Asia Cup 2025 creates unique marketing opportunities beyond traditional rivalries, connecting brands with diverse pan-Asian cricket audiences.

The European Leagues kick off this weekend (August 15-16), with La Liga and the English Premier League ready to captivate millions of Indian football fans.

As China prepares to host the 2025 World Games in Chengdu amidst rising geopolitical tensions, many are wondering if the nation can recapture the 2008 Olympics' success.

Discover how Gaming Thiruvizha connects brands with 60,000+ gamers across India through cultural festivals spanning six cities, including tier-2 and tier-3 markets.

Learn more about three-game changing sports marketing opportunities in August 2025.

Explore how Amazon, AXA, Unilever & other major sponsors connected with diverse audiences through innovative brand activations at Women's EURO 2025 in Switzerland.

Discover how brands like Hyundai and Swiggy are revolutionizing India's esports market, engaging youth in Tier-II and III cities, and creating innovative marketing opportunities.

With Riot bringing Valorant to mobile, Indian esports is set for a revolution. Learn how brands can tap Tier 2 gamers, creators & hybrid events to drive engagement.

Discover how brands are leveraging India’s chess boom through stars like Gukesh D and Praggnanandhaa—blending intellect, influence, and mass appeal.

Explore rising stars, key players, and India’s strategic buildup in the 2025 ODI series against England ahead of the Women’s World Cup.

Explore how brands like Tiffany, Louis Vuitton, TikTok, and Airbnb turned the 2025 FIFA Club World Cup into a global marketing masterclass.

Discover how female cricket fans are transforming India’s sports marketing, led by brands like Mia by Tanishq and Dream11.

Tap into Khelo Bharat 2025 to connect your brand with India’s sports communities, from village tournaments to national events, for real growth.

For Indian brands, the Canadian cricket market represents a strategic arbitrage opportunity: access to culturally aligned consumers with significantly higher disposable income